Instagram is one of the fastest growing platforms to ever hit the social media scene and it is not slowing down any time soon. One of the goals of your brand is to get new followers. You just don’t want followers who never see your content. You want people who will engage, like and hopefully even buy your product or services once they get to know like and trust you.
Some people believe that all platforms should be follow-for-follow, but I don’t. You want to follow people who are going to bring you value or who are in your industry. You can even turn on push notifications so that you know when your favorite accounts posts a new photo so you don’t miss a single one. This is how you want people to react to your content. I wish I could follow everyone but…
You are not in my niche: If you are a mommy blogger and talk about products for children, I’m not going to follow you as I don’t have children. It is important to follow people that are in your niche more than just follow for the sake of following.
You are a spammer or look like one: If all of your images talk about buying Instagram followers it is a given I’m not following.
All of your posts are all products: I don’t come to your Instagram feed to be bombarded with BUY MY STUFF! When I open a feed and it is nothing but generic product photos I am gone!
Your feed is personal: It is great if you want to have a personal account to share your family photos and pictures of your kids, but not all over your business account. It sounds bad, but people don’t connect with you just for that unless they know your personally. They come for value and to learn something. Your family is not of interest to them. Those two sides — on Instagram– should be separated. There is nothing wrong with sprinkling in SOME pictures of you, but a whole feed of your family should be for your family to enjoy.
Random/Disjointed Stuff: If I go to a feed and it is all over the place I start to wonder. There is a picture of your product, then your cat — and I love cats — then what you had for dinner, a random inspirational quote and then a picture of your garden. Erm… what is your account about? Why am I following you?
Egg Heads/Incomplete Bios: By now you would think that everyone knows the egghead theory, but I guess not. You need a bio that is filled out to look like a business owner. You also need a picture that is not random of your kids or your dog. It has to look like you are not a spammer.
Inactive: I will take the time to click on someone’s photos to see how long ago the last one was posted. If it has been a few weeks, odds are that account is not going to post anytime soon. Why do I want to follow a dead feed? Would you?
Account is set to private: If you are a business owner, WHY would you have your account set to private? Do you not want people to follow you? If you are trying to do it to avoid spammers, you just need to get over it and clean them out and block when you see them. Not using extremely popular hashtags can help limit that problem as well. To me that is like the door being shut and bolted and I have to beg to come in. No thanks! Make it easy on your potential follower!
Be selective who you follow and make sure that you are not making these mistakes and losing valuable followers! These are all very easy to correct. Don’t be afraid to use the delete and block buttons.
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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