Did you ever have one of those days when you are stuck answering the question: “What do I blog about”? If you have then you are not alone. Every week you know that you want to do it for your audience, yet all week you don’t think of anything along the way. The time comes that you know that you need to write something and you sit staring at a blinking | on your screen. At this point you have two choices and one your really shouldn’t do. One is to sit there and focus til something comes to you or just not blog at all and skip your newsletter. If your audience has come to expect you to blog on Monday and Thursday and you skip a week they may think something is wrong or if you continue to skip, they are going to assume that you quit and just unsubscribe. No one wants that to happen.
Here are some things that you can do to make sure that you have your posts done and maybe even early!
1. Get a Calendar: Get yourself one of those great big bank calendars where you have lots of room to write. You can see months in advance and start to plan your content. Keep in mind that you don’t want to write posts 6 months in advance. What your audience wants to hear from you is going to change a lot in that time. Write on the days the different topics or pick a theme for each month and write all your posts revolving around the theme. Now you have something to look at.
2. Scribble, Scribble, Scribble: Did you ever read the Tumbleweed cartoon strip where the man always runs around writing and his talk bubble always said “Scribble, Scribble, Scribble”? Even if you haven’t the idea is the same for you. Keep something near you to jot ideas down and don’t wait until you get home or get done with something or you will forget it. Carry a notepad or use your phone and keep a place to write in every room so no matter where you are you can get the ideas down.
3. Read: If you are not reading publications in your niche, you are missing the boat. Those magazines and articles are full of content that genre wants to hear about. Take a spin on those ideas and adapt it to your business.
5. Be Human: Your audience is connecting to YOU, not your business. Write about your life and what’s going on in it. What stories do you have that could really inspire your audience? It may be hard to get it out because it is so personal, but imagine how much help you can give others by opening up.
Now, go get your paper and start writing! If you have your articles done even a day earlier than expected your VA will LOVE you for it.
Heather Santo is proudly an A Real Change Certified Virtual Assistant with over 15 years of customer service experience via face-to face, telephone and internet. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting.
She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently.
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