Hashtags are one of those things that can make or break how your business looks on social media. I know that they are ways for your potential clients and customers to find you and you want to use them effectively BUT there are ways that using them can make potential customers run away like you have the plague!
If your conversation starts to look unnatural because it is full of hashtags, no one is going to want to build a relationship with you. Your business will come off as that sleazy, slimy salesperson that no one wants to talk to. You don’t want to be THAT person. You know the one I’m talking about. Exactly, everyone avoids that person.
Each platform has its own set of rules for using them.
Facebook: Use them sparingly and don’t use them as part of your conversation. It looks strange. Add 1-3 on some posts and make sure that they are important and relevant.
Twitter: You use them here as well, but they can get over-utilized in conversation here. Cutesy ones are OK sometimes too. Just don’t go all bonkers or you won’t have room to write anything else. Keyword hashtags are really king here.
Pinterest: Use a few on your pins for when people do a search. Personally, I don’t put more than 3 in the description or it starts to make it look tacky. Use words that your potential customers would use when they are searching pins.
Instagram: This is a whole different animal. You can stack them to high heaven on here and no one thinks anything of it. Don’t put them in your description though. Make a comment and put the hashtags in there. As of right now you can stack 20 or so at a time per post.
There is a time and place for using #hashtags, but as much as you hear about all of the “Don’ts”, DON’T forget to use them! If you do the right research, hashtags can really make a difference in how you are found on social media. If you use them incorrectly, it won’t matter because everyone will be running away from you screaming!
What is your favorite strategy for using hashtags? I’d love you to share them with me!
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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