Using Social Media consistently is the only way that an entrepreneur can get ahead in the online space. Graphics are definitely trending and a great way to get more shares, repins, retweets or reposts. There are lots of ways that you can use visual content on social. A picture is worth a thousand words, so why not use visuals as much as you can. Here are some ideas to get you started!
7 Ideas for Visual Content to use on Social Media
You know that you have seen people put quotes or phrases on their visual content, but what else can you use? That is definitely not the only ideas to really make your social media platforms stand out.
Tips: Do you have tips you use in your business? Maybe phrases that you use in your own business and life that are unique to you? Make a piece of content that makes it visually apppealing. To save time, use a template so that they are all coordinated. You only need to make the background once and then just keep changing the verbiage.
Engagement: Do you like to ask your audience questions, take polls or get their feedback? Do it with a graphic! Your audience will be more likely to stop scrolling to see what you are asking and take the time to answer.
Blog Post: Images for your blog posts is another way to add SEO as well as get attention. Facebook and Twitter can pull your featured image and make it appear in your feed or you can add that visual content manually. Either way, you are making it more attractive. By creating a visual, you can also turn it into a pin that you can use to promote your blogs on Pinterest.
Videos: As much as visual content draws attention, videos do as well. With tools like Adobe Spark, you can create videos that incorporate your own images. You can also use a custom image for the cover of any videos that you create for YouTube and other platforms. This method makes the video more appealing instead of using a thumbnail of you talking.
Holidays, Food Holidays, National Holidays: Do you use a national fun holiday calendar? It is a great way to add engagement and another excuse for images. Did you make an image for fun days like National Donut Day or National Lipstick Day? Do you have images to ring in each new month or for Christmas? Take advantage and engage with those kinds of graphics!
Promotions: Facebook ads may limit how much text you can use, but you can still use a powerful graphic to get your point across. You can also try to coordinate your images with identical ones on the sales pages. You can use these images anywhere and they will bring far more attention on social media than just text.
Testimonials: Show off your happy clients with more than just their quotes on your sales pages. This is another great way to utilize a template so you can display all the great comments from your clients. This is so much more powerful than simply copying and pasting their words. You can make it extra special by using their headshot.
The only thing that will limit the use of visual content is your imagination. Do you have other ideas to use visuals? I’d love to hear them! If you would love to implement all of these ideas, but just don’t feel creative or have the time, let me be creative for you!
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients to give them a social media presence that shines through social media content and graphics.
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