Tackling social media is one of the biggest chores that is on an entrepreneurs’ plate. It can be time consuming and difficult to handle all of that social media lone even with the best time management tips. This can be an increasingly stressful task during the busy season in the business. One big mistake is not to allow social media to go to the side. As you know, if you allow your social media to fall off the map, your followers will be soon follow. >>>Tweet this<<<
Although I advocate that business owner’s should maintain their own voice, there are some parts that can be outsourced. Finding quotes, creating images, relevant articles. All of these things can be outsourced and still allow the entrepreneur to put their spin on things. The problem is finding a virtual assistant who is right to do the job.
You know that phrase ‘do as I say, not as I do’? That doesn’t apply to social media management. In my opinion, you are to practice what you preach. It makes you more credible and shows that you really do know what you are doing.
How do you discover that information? It’s what I call virtual assistant stalking!
If you want someone to handle your Instagram for example, you should be checking out the potential VA’s Instagram account. Look at their account and look to see:
1. Is it active? (IE likes comments)
2. Is there a complete bio?
3. Is it cohesive and how you would like your own to look?
4. Is it business or personal? (On IG they should not mix)
These are some examples. Many people may disagree, but if you are going to offer a social media service, you should know how to use it and do it yourself. The excuse that VAs don’t have time to do their own is a load of baloney. I’m living proof.
Apply this to any platform(s) you need help with. Check people out first and see if they are using it properly. Follow their social media links from their website (they should be easy to see and if they aren’t there, that is a red flag) and check them out to find who will work right for you.
I hope that these tips will help you find the right virtual assistant to handle your social media management. Want to chat with me live? Catch me on Periscope @heathersanto there and on Twitter. I’d love to connect with you!
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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