Did you ever look at your competitors and wonder how they are so successful? Maybe you wish you could figure out what their secret was and you wanted to discover it as well. I know what it is. Shhh… They have a virtual assistant(s) and have discovered the virtual assistant competitive edge!
1.) You can’t do it all: When you first start out, you may try doing it all yourself, but as you grow, it is going to become increasingly difficult. What you need to focus on are revenue-generating activities. Savvy entrepreneurs know this and these are the items that they outsource.
2.) You can make more money: If you are doing only revenue-generating activities, you can make more money than you would if you were still trying to do it all. Investing in yourself and your business will end up with you making more money.
3. You have more time: Entrepreneurs who say that they are constantly working probably are. If that is what you wanted to do, you would have just stayed at a job. The entire point of having your own business is to have the freedom that you need to do what you love and enjoy your family. Take back your time!
4.) You will have less stress: Business owners who are being pulled in a million different directions are perpetually stressed. They have too much to do, too little time and everything goes by in a blur. When you have help, you don’t shoulder that burden alone and have other people working on other parts of your business so that you don’t have to.
5.) You are more present: Being on social media can be taxing, especially when you have an actively engaged audience. If you notice that large pages seems to have someone always there answering questions and responding, odds are that they are not alone. They have help building relationships with their audience. This makes them appear more responsive to potential clients, which can increase sales.
6. You know what you are not good at: Once you get further along into your business, you realize what you are good at and what you are not very quickly. The idea is to separate and do what you excel in and outsource the rest. There really is no point in your learning how to do something that you hate or learn something one time that you will never do again just to try to save a buck. Savvy business owners realize this and capitalize on it.
7. You look more professional: While it is great to handle customer problems personally, wouldn’t it be nice to say, ” I’ll have my assistant XYZ check into that for you and be with you shortly.”. This even works well for signing emails and interacting on social media. This can demonstrate that you have a team and that you are a serious business and not a hobby.
When you add up all of these factors, it seems pretty self-explanatory that getting help is the way to go. Newer business owners may not need help on a monthly basis. There could be hang-ups on just getting processes in place, handling technology and other techie functions. Virtual assistants can also be there to help you with one-time and occasional projects. As your business grows, so can the amount that you outsource.
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Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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