Many business owners think that “selfies” or self portraits are just for teenagers who like to take pictures. Actually, there is a lot that you can learn from kids about social media and the power of the selfie is one of them. Did you see the viral selfie that was taken from the Academy Awards? I did and I retweeted it for sure. Why? Because it was fun! It was getting to see the actors having fun and just being themselves, not portrayed in a role. Think on that. Wouldn’t your customers like to see that side of you?
Of course they do!
They want to see that you are human and that they can relate to you. I’d want to buy something from someone that I can connect with over some random stranger any day.
There are some really great places that your selfie can get you a lot of notice on social media. ANY platform really likes them, especially when they are behind the scenes.
Here is one that I took that got a lot of laughs, but also a lot of engagement. Why? Because they could relate to my expression and see that I am silly too — which I don’t hide in the least bit– and that I am not always all business all the time.
Two of my favorite social media mentors: Marie Forleo and Melanie Duncan use this to their advantage. They showcase their silliness in their videos as well and that may be one of the big reasons that I am attracted to them.
Take pictures of yourself smiling! Take pictures of yourself going places or at work. Take pictures of you making funny faces! All of these will lead to great engagement and show that you can be fun and that are not afraid to be vulnerable to your customers.
How often do you take selfies? On which platform do you post them the most and why? I’d love to hear from you!
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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