Having engaging and consistent social media content can be one of the biggest struggles that online marketers face. It can be difficult to find engaging content that is relevant, engaging, yet still works in selling your product or service. Getting your social media ready doesn’t have to be so hard. There are ways that you can have your social media scheduling made simple so that you are always ahead of the game instead of chasing your tail and falling behind. What separates most business onwers is consistency. I’m going to share with you my tricks for Social Media Scheduling so you always have content ready to go.
Social Media Scheduling Made Simple
For you own sanity, you need a scheduling tool. Trying to do every bit of social media in real time is insane and you will never be able to keep up with it and have a life. Schedulers are your friend. There are tons to choose from and it all depends on your budget which one you choose. I’m a big fan of Hootsuite. You can do exactly what you need and it is free.
If you really want to save time, it will cost you money. Figure it this way as the golden rule for expenditure in your business:
If you have less money, then you need to spend more time. If you have less time, then you need to spend more money. You can’t have it both ways. Tweet this
If you have less time, spending on a tool like Social Oomph would be invaluable. This will take a bit of time up front but, after that, your social media can run on autopilot. You just update it (or have someone update/do the initial scheduling for you) as you add new blog posts/promotions/optins etc. This is great for fast moving platforms like Twitter that need a lot more attention.
If you are low on funds, you need a system to stay on top of your game. To do this you need 3 things: A swipe file, content calendar and a fixed schedule.
A swipe file is a collection of common phrases, links and images that you use on a regular basis that you can rotate and add to as needed. The content calender is where you will take the types of content that you regularly use and break it up into subtypes — for example: quotes, blog posts, promotions, inspiration, humor. A fixed schedule will keep you ahead. If you are stuck trying to get viral content, use a tool like Post Planner which is inexpensive for the basic version.
This is an example fixed schedule to break it up: (assuming you are ahead from the week before)
Monday: Schedule Wednesday and Thursday
Tuesday: Schedule Friday and Saturday
Wednesday: Schedule Sunday and Monday
Thursday: Schedule Tuesday
Friday: Write new blog post for Monday and go back and add it onto a scheduled day.
Now you are always days ahead. You can clump more days together to do it faster. For content that goes continually like Twitter, choose one day of the week and schedule the entire week. ( Yes, this sounds crazy, but it works). If you would like to tweet 1x/hour, schedule them all for example starting at 6am and ending at 10pm. In between is when you can schedule this other rotating content that will include Facebook. This is just one method, but it may help you stay ahead of the game and free up time each day to do other things.
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients to give them a social media presence that shines through social media content and graphics.
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