Are you ready to make a great first impression to your potential customers? Your social media covers are a great way to showcase your offer, show concisely what it is that you offer and tell a lot about you all in one large graphic. Now that Facebook has changed covers so that they no longer are heavily covered in buttons and bars, there is more room than ever to show your image in all its glory. A good cover is not as easy as it seems and there are 3 social media cover mistakes that you could be making. Not to fear! They can be just as easily corrected so your cover shines.
3 Social Media Cover Mistakes and How to Fix Them
The Cover is Blurry- Using the correct dimensions can be the biggest issue. Even when the dimensions are correct, sometimes the images can still not be quite as crisp as you had wanted. Images that are obviously not sized correctly and thrown up as covers are a big social media no-no. That gives the impression that you will throw anything together and not take the time to do things right. You would rather just get it done regardless of how it looks. There is some debate on which is crisper: jpg or png. Try them both and see which looks better to you. Another issue could be the size, not just the format especially on Twitter. Whatever the dimensions should be, double the pixel size. Many times that makes the image clearer when you post it.
Impersonal- Nothing says boring like a generic stock photo with no personality. Choosing a well used free stock photo with a quick text overlay looks thoughtless and it has been seen a million times. That does not help you to stand out. It just causes you to blend in. If appropriate, use a fun image of yourself, display your product. Do something unique. Explain what you offer. This is also a great place to use a call to action button for your download. Do you add a description to your cover photo on Facebook? You should! You can give a description and the link to your free offer so that when they click your cover they can go to your download! Try it!
If you are in direct sales, the companies usually offer covers that can be used. That is all well and good, but the problem is that it is impersonal. It does not help you build your list, explain exactly what you do or look unique. Thousands and thousands of other distributors will be using that same graphic. You can mimic the look to showcase you, but I don’t recommend using them.
Never changing the cover – Let’s be honest, you know you get sick of looking at your same old cover. You know you do. If you are sick of it, you can imagine that your audience will start to be sick of looking at it too. This is something that you really should change often. Once a month or every other if you can ( I know I need to change mine more often too!). Update it for the seasons, for your offers and sales or just to give a change of pace. It is like redecorating your office. A little bit of change makes everything fresh again and can give you some extra motivation to do your best. I have some great ideas for fun and creative social media covers if you are stuck.
Creating quality covers can take time and it is something that everyone needs, but not everyone wants to do it. You really should be working on revenue generating activities and outsourcing the rest. Creativity is my zone of genius and I would love to make some covers for you! Contact me and I can create a package of covers for you, even enough to last the year!
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients to give them a social media presence that shines through social media content and graphics.
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