Are you harnessing the power of photos and video in your business? If not, you are missing the boat. By nature, people enjoy seeing a visual representation of everything. When you show pictues of yourself with your family or behind the scenes at the office you are showing your clients that you are real. Connection with your clients now is all based upon relationship, not showing them tons of photos of your product with a big “BUY NOW” underneath it.
Pinterest and Instagram are great ways to connect with your audience through the power of images. The great part about Instagram is that not only can you use it for photos, but also 15 second videos. On social media platforms, videos have a high conversion rate so incorporating a few of these into your regular social media routine can really provide you with some great results.
If you have not really embraced Pinterest or Instagram there is no better time to start. Pinterest has analytics that can help you see what the latest data is on your pins to help you see which ones get repinned to bring more great content to your followers. Here are some great articles to help you build your following and use some of the great features on both platforms:
Heather Santo is proudly an A Real Change Certified Virtual Assistant with over 15 years of customer service experience via face-to face, telephone and internet. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting.
She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently.
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