Being an entrepreneur means that you really need to manage your time effectively. Even if someone has all of the key elements outsourced, there are still thing that only the business owner can do. One example is making time to read personal development. In school, the 3 pillars were Reading, Writing and Arithmetic. Entrepreneurs know instinctively how important writing and arithmetic are, but reading sometimes gets pushed by the wayside, or left on the nightstand.
Actually reading takes more resolve, habit and time management than one might think. Here’s some ideas for how to get in some personal development for the busy entrepreneur. Yes, even YOU! This list will banish your excuses for good!
If you think you don’t need to read: The average adult reads fewer than two books a year! If you read a book a month, you are automatically in the top 5% of the population when it comes to educating yourself. Reading informational, educational, or inspirational books is one of the easiest, least expensive ways to give yourself a competitive edge. Read 8 pages a day. That’s it. Eight doesn’t seem like a lot, but it is a small commitment to take you step-by-step through a book. You don’t need to set aside hours to read.
If you think you don’t have time to read: No free time to crack open a book? I have one word for you: AUDIO. Books on CD, books on tape, books downloaded from places like audible.com, podcasts… You have a plethora of choices for listening to books. Download a book from the Internet, and load up your MP3 player. Listen away while you’re exercising or driving around town.
Don’t want to listen? Here’s what I do: Make the most of commercials. I guarantee you that the average person watches at least 1 show or about an hour a day worth of TV. In that hour, there are lots of commercials that are about 2 1/2 to 3 minutes each. What do you do during them? I don’t watch the commercials. I read! There’s your 8 pages excuse busted!
If you don’t know what to read: If you don’t know where to start, choose one area you’d like to improve upon, whether it’s public speaking, networking, technical skills, or time management. Next, head over to Amazon.com and look at top-sellers in that field, or put out a call for suggestions on your Twitter stream, Facebook page, or blog. Pick one and go. Use it as engagement on your social media stream. Knowing what your audience reads is also helpful for targeting them with ads. Tweet this
If you forget what you read: Even the most dedicated readers can burn through books, then move on the next, only to forget what they read in the first volume. While knowledge is great for knowledge’s sake, it can really only becomes wisdom when you put it to use. By reflecting on what you read and choosing one or two lessons to implement in your own life, you will convert your knowledge to wisdom and improve your business. Think about joining a business book club where you read a business-related book a month or quarter, and discuss what you’re learning. That will also help the lessons sink in. I also go through and highlight (when I can, I only mark up certain books) so that you can find it later. Take notes!
Think on this famous quote:
“Five years from now, you’re the same person except for the people you’ve met and the books you’ve read.”~ John Wooden
Start now on your path to enlightenment! You’ve taken the first step by reading this post! ::winks::
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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