Keeping up with all of the social media platforms is tough. You want to keep up and continue to give great content to your audience, but you are pressed for time. What do you do when you don’t have time to create content? The answer for some business owners is outsourcing their voice.
As an administrative consultant, I get asked for this type of service quite frequently. I’ve turned down offers to do it. To me, keeping a business owner’s integrity means more to me than money. They may end up paying someone else in the end, but I accept that.
This is completely my opinion as an entrepreneur, but I don’t believe you should be outsourcing your voice on social media.
People want to connect with YOU. Not someone who is writing for you.
If you do a live event, or if you respond to someone on social media, the voice needs to match. The verbiage should match.
Getting help to find articles for your audience, creating graphics or having help to answer questions on your platform is one thing. Having someone craft all of your content is another.
There is nothing left of YOU. It’s all someone else. Your audience is not going to have a real connection to you. How can they build a trusting relationship with you if they don’t even know who you are?
Outsourcing your voice is like lip syncing. Your audience won’t know right away, but they’ll figure it out eventually. Tweet this
Do you remember the band Milli Vanilli? They received the most controversial Grammy ever and promptly had it taken away. Why? It Because they were lip syncing their music. It wasn’t their voice. It was someone else’s and they were taking all of the credit. Their fans that listened to them — I being one of them — were deceived.
That is how I view it on social media when someone is not using their words. I feel deceived. I want to connect to the person. If they send me an email or do a live event, I expect it to be the same person that is on social media.
As I said, there is NOTHING wrong with having other people help answer questions, collect quotes, images and information BUT I think the words, the Voice, should belong to the business owner.
You are authentic. You are unique. Your audience will connect with you and purchase from you.
If I send you an email or if I tweet you on Twitter, it’s the same person that wrote the content. The verbiage is the same and everything matches.
I know that it gets busy, but if you ever thought about outsourcing your voice, take a moment to reconsider it. You don’t want to be the Social Media Milli Vanilli.
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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