It is wonderful when all of the hard work that you have put into your social media ads have paid off. There are people retweeting and commenting back to you on Twitter. Facebook has lots of people liking, commenting and sharing. Instagram gets you lots of likes and new followers and Pinterest has people re-pinning you and commenting back. In all of the excitement, you can’t forget that it is not a one way streets.
If you don’t respond back to your audience, they think that they are only talking back to themselves. Unfortunately, many large companies and celebrities allow their social media platforms become a bunch of people talking to themselves, complaining, cursing or allowing spam to plaster the walls. Why? Because no one is attending to the community and if they are, they are not there enough.
I’ve seen people try to talk to some celebrities on social media and comments from other people come back saying that they don’t even visit their page. If they aren’t there, why should you be? The whole idea is to be up to date with them, right? Don’t allow your business to fall into that trap. Here is how outsourcing can help you keep your sanity on social media:
1. Facebook: Have someone help you on your platform that understands your product. Allow them to answer questions, direct questions to blog posts or the appropriate channels. They can also help you to engage your fans to show that a live person is there. They can also help to clean up spam comments and bounce out people that are not respecting your page. They can also help you in your Facebook groups.
2. Twitter: It is a good thing if people are retweeting. You can have someone thank them for sharing, comment back or even thank new followers. This is also a great way to help keep direct messages cleaned up and help bounce spam.
3. Google+: Like any other platform, people want commented back to or thanked for sharing your posts. This will help grow your community.
4. Instagram: Getting comments on your pictures? Have someone there to talk back to them or even scheduled pictures to go up so that you have a constant feed. They can also follow people in your niche and comment on their pictures.
I hope these tips help you to get your creative juices flowing on ways that you can keep yourself sane and still run a successful business.
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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