In the world of social media, word of mouth has become a powerful tool. Just about anyone can hop on line — good or bad– and say what he or she thinks about a particular product or service. Of course, the person providing the service or product is going to tell you that it is the best thing in the world, but what speaks more to you? Do you read reviews on Amazon? Do you pay attention to the testimonials on sales pages? They can have the power to make a big impact on whether or not someone wants to purchase from you or not.
Even if you are just starting out, there are ways to get what you need. It’s not necessary to have a million testimonials all over the place and over time you will grow to have a collection of them, but to get them, you need to ask.
ASK is a really big word.
This is my personal opinion, but I would not use any information, photos or website information without asking the person’s permission first. That also makes them feel more valued because you were kind enough to ask. In some cases, they may want to write you up something formal as well as a token of gratitude.
I know, not the most pleasant thing in the world to do because you feel like you are bothering people BUT it is a really effective tool.
Here are some hot spots to start getting referrals, testimonials, recommendations and more:
1. Social Media: People love to talk so if you catch someone saying something great, ask them if you can use their words. You can take a screen shot of it, embed it or just copy and paste the information. Whatever best suits your style.
2. Surveys: You can always ask after you provide a service or product with a survey. This can get you some more in-depth information as well. You can always offer them something for free or a coupon code once they submit the questionnaire as well. If you offer something exciting, people will love to give you their opinion.
3. Facebook Groups: If you offer a service that lends itself to a private Facebook group, you can watch through the feed for great information and do it yourself or get a virtual assistant to help you gather the information as it is seen. This is also something you can address once people are in the group is asking them if their words can be used to be used on your sales page or on your website.
4. Fellow Business Owners: If you know other business owners or even potential clients who have something great to say about you, get a recommendation. This can state what they think about your work ethic and the value that you give to clients. This can help fill up your testimonials page if you don’t have any yet or don’t have very many. They can talk about what you are skilled in and what they have seen you demonstrate. You never know, they may end up being a client as well.
5. Traditional: One last way is just to ask them for a testimonials with their thoughts on the product or service. You don’t want to wait too long after the service or you will forget or they will. You can ask for their first and last name, first name and last initial, photo, web address or any combination that you prefer for your business. It is not uncommon that some people may not provide this information to you, so a gentle reminder is OK, but nagging is not. No one will want to be your customer again if someone is pestering them.
How do you like to ask for referrals, testimonials and recommendations in your business?
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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