Getting people off of social media and onto your list is what is going to help you make a better connection to your audience and, ultimately, generate sales from your targeted potential customers. The hardest part about the opt in is choosing what you want to give away. This is the point when most people get so overwhelmed with all of the steps that they just give up and never make one. I’m guilty of it — you might be too. I want to put an end to that and show you how to get your freebie done in 10 easy steps.
The sad truth is that your first opt in won’t be perfect and it
won’t be shouldn’t be the only one you ever make. The more valuable content that you have to offer, the better your odds of capturing your potential customer. If your freebie doesn’t convert the way that you want it to, it’s not the end of the world. Like in The Hunger Games, throw all of your opt ins into the ring and let them have at it with one another . One of your tributes just may be the one that wins. The hardest part about making a freebie is actually doing it.
How to get your Freebie done in 10 Easy Steps
The overwhelm of all the steps is what stops people short. Rather than do something, it is easier to do nothing by putting it on the to-do list everyday and then running out of time to do it. It’s not a time management issue, or a money issue. It’s priority issue. Sure, all the really awesome tools like LeadPages and Optimize Press can dramatically decrease the time it will take to make one and set it up, but if you don’t have it, but you want to make one, try these steps to get ‘er done!
- Determine what your audience needs and solve it – You can do this through surveys or just listening to the questions that you get asked. If you hear the same thing over and over, they want it.
- Sit down and write out the solution– Don’t stop until it’s done and then correct it later. Correcting your grammar as you go will only delay it getting done. Just write it.
- Turn it into a pdf or workbook or checklist– You can outsource it or make it yourself in Word or Canva. It doesn’t have to a work of art. Don’t make it sloppy, but it doesn’t need to be full of bells and whistles.
- Upload it onto your website.
- Put the freebie on the sidebar of your website – Your provider should give you some code that is a quick copy and paste. Of course, it would be awesome if you could put it in your header, but that can cost some cash, so skip it and get it done.
- Create a list in your email service provider and link the two together
- Write out a couple autoresponders– Same thing as step 2. Just write it down. There doesn’t need to be a ton of them, but use this as a warm welcome and give them more ways to connect with you and some other valuable information they will enjoy.
- Create a landing page – You can do this right in WordPress.
- Test! – I can’t stress this enough. Test everything before you announce it to the world. Make sure that everything works. You can always ask a friend to do it too.
- Start Spreading the Word – Get out there and share your new freebie and let people know all about it. You can use Canva to make a really pretty graphic to promote it.
If you are really struggling to get done and have some cash flow in your business to help you, use it. You have better things to be doing with your time instead of playing with all the technical stuff. If you don’t, do one of these steps at a time. If you did one step a day (excluding step 2, I’m giving you some extra time) you could be all up and running in 2 weeks. And that is if you take your time without help. Better then months going by, right?
Are you nervous about outsourcing or want to know more about if it is the right decision for you? Check out my quickstart guide to how a virtual partner can work for you here.
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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