What are you sitting on? Let's talk Content Re-purposing! - Heather Santo

What are you sitting on? Let’s talk Content Re-purposing!

By Heather Santo | Entrepreneur


You don't have to try and figure out this social media thing all on your own. I'll light the way!

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Every time that you create content for your business, you are collecting valuable content.  The great thing is that all of that information does not have a one time use. Anything that you have created such as blog posts, audios, videos, teleseminars, worksheets and more can be re-purposed to in different ways to grow your business even further. Here are some great ways that you can re-purpose your content:

Opt-In: Your can create another opt-in from the great information that you have been creating. One great way is to format some of your old blog posts and transform them into an E-Book to give to your client base. They will absolutely love it.

Picture Quotes: Your own words can be more valuable than any quotes that you may collect. Have them turned into pictures that you can share with your followers. A picture is worth a thousand words, right? Not only can you use them on Facebook and Twitter, you can also use them on Instagram and Pinterest.

Social Media Posting: Not quite sure what to write? Take your information and break it up into bite sized pieces that you can use on Facebook, Twitter, Google+ etc… Depending on what platform you will use it on, you can have it broken down into smaller or large pieces. This is a great way to help you when you are stuck on what to say so that you can have content put into Hootsuite.

Audios/Videos : You can take some of your old audios and break them into smaller pieces to upload for your followers or onto social media as a post. Same thing with your videos. Have your videos dispersed into smaller bits and your clients will absolutely love to see your face. These also work great as ads on social media.

Blog Links: If you are looking to have some additional traffic to your site, get your top blog posts and have the link shortened. You can post the title and the link as part of your social media content. People are always looking for great articles to read.

Information Product: In your content could be the makings of an Ebook, audio series or video series. A small portion of it can be used as a teaser to garner some pre sales or be used for advertising.

There are many more ways to re-purpose your content. The sky is the limit. Everything you create will inspire you to do so many more things for your business.  If you love all these ideas and don’t have the time to do it, check out our Social Media Services under Content Re-purposing. I’d love to help you watch your business grow.



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Heather Santo is proudly an A Real Change Certified Virtual Assistant with over 15 years of customer service experience via face-to face, telephone and internet. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting.
She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently.

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