Having a stunning visual brand is everything. Just like people eat with their eyes, people buy with them too. >>Tweet this<< If you want to stand out in the crowd, your brand needs to have a voice and that voice can’t be the same as everyone else. When that happens, people get bored and bored people don’t buy. They leave. If you are visually appealing and exciting, the sales will follow. Try out these tips to stand out from the crowd.
How to Stop Making Boring Social Media Graphics
Enough with the Free: I get it, graphics are not the cheapest thing in the world. I can’t tell you how many times I have seen the same mainstream free stock photo go by with just different text on top. It’s not altered. It’s not customized. It’s the EXACT same picture with text. BORING! If I seen some of the same ones selling the same things! Do you know what people do when they see the same thing over and over? They tune out. Your picture won’t even get noticed.
Make an investment in some stock photos that people haven’t seen before. If you really CANNOT buy graphics, at least alter the graphic a bit so it gets a second look.
Kill Comic Sans: There are some fonts that may have been popular years ago, but now looking at them is like hearing the same popular song get overplayed on the radio. There is nothing wrong with using some of the classics sometimes, but there are SOOOO many fonts out there to choose from. Yes, you want your graphics to be legible, but there are some really fun ones you can find and they are even included in most of the graphics creation programs. It is really fun when people ask you what font you are using! You can decide if you want to keep it your little secret or not!
Don’t just slap text on it!: Let’s say that you have a unique and cool stock photo and then a font that is fun and then… you just throw the letters on top. Done!
There is SOOO much more you can do than that. You don’t have to be a photoshop genius to do it either. In a pinch it works, but all of your graphics will get dull if that is all there is to it. You can add dimension, layering, coloring, shading and all kinds of other cool tricks to stick out.
If I see one more direct sales image: You love your direct sales company. I love mine too, but guess how many other distributors are out there that love it? Yeah, you guessed it. A LOT. I’ll bet you can guess what images they are using. The same one that everyone else got handed down to use. I have seen so many of the same things it makes me want to bash my head off a wall. You don’t HAVE TO use those! Get outside of that crazy box. Make something that people stop and actually look at!
I hope these ideas help you along your journey to make some steller graphics. If you are reading this and thinking that all of this is JUST not your thing and you don’t want to deal with it, you have come to the right places. Graphics is one of my favorite things to do and I would love to make a custom set just for you!
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently. She specializes in Aweber, Pinterest, WordPress Thesis, Gratitude Concierge Work and social media content graphic creation.
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