A Business Owner's Christmas Survival Guide: Part 2 - Heather Santo

A Business Owner’s Christmas Survival Guide: Part 2

By Heather Santo | Business


You don't have to try and figure out this social media thing all on your own. I'll light the way!

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Business Owners Christmas Survival Guide Part 2

Ready to be even more stress-free? I thought so! If you missed the first part of the survival guide you can find it here.  Here are 3 more strategies in a Business Owner’s Christmas Survival Guide Part 2  that you can start adding in today to get you through the rest of the holiday season easily.

1. Image Quotes:  People love pictures and photographic content is king on social media. If you want to boost your engagement and get more followers, having attractive photos will certainly guide you in the right direction. This is an easy task to outsource so that you have a continuous flow of pictures that use famous quotes, quotes from you, tips, tricks and more. There are lots of ways that you can use these photos and make the best use of them to really make an impact.

2. Scheduling Social Media: Just because it is the holiday season does not mean that you get a free pass to slack off on your social media. Your audience is going to be on social media whether you or there or not so if you want to keep them from reading elsewhere, make sure that you have content and are taking the time to engage with them. That means even on Christmas day. If you don’t think you are going to have time to schedule your content, this can be delegated to a virtual assistant to get it finished. Think ahead and get your content ready for it to be scheduled so all you need to do is check in with your followers. Enjoy them and love them, don’t think of talking to them as a chore that you don’t want to do.

3. Start New Year Specials Now: New Years starts the season of resolutions and if you want to be in front of your audience, you need to have your specials ready. This includes your sales pages, social media posting, auto responders, content and the whole nine yards. If you have this all out of the way it will just be Plug and Play when it comes time to use it. The farther ahead you are, the easier it will be on you and the more prepared you will be to present your amazing products and services to your clients. 

I hope that these tips help you to have an enjoyable holiday season with a lot less headache. The holidays are meant to be enjoyed first and foremost so make sure that you are taking the time to spend them with your family. That is one of the great parts about being an entrepreneur. You can engage your business and still stay home with your family. Enjoy the blessing. When you can, include your family and make them part of your business. Watch the difference when they are involved.

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Heather Santo is proudly an A Real Change Certified Virtual Assistant with over 15 years of customer service experience via face-to face, telephone and internet. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting.
She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently.

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