A Business Owners Christmas Survival Guide: Part 1 - Heather Santo

A Business Owners Christmas Survival Guide: Part 1

By Heather Santo | Client Care


You don't have to try and figure out this social media thing all on your own. I'll light the way!

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Busy Owners Christmas Survival Guide Part 1

‘Tis the season to be stressing! This is especially true if you are an entrepreneur and are a one man/woman show. You have client emails to answer, orders to fulfill and that doesn’t even take into account website promotion, social media, blog posts or your newsletter! Oh, yes! I almost forgot! You have to shop, wrap presents, plan out your schedule and mail out Christmas cards including ones to your customers!

Before you don your superhero cape and give yourself a headache, I have some good news for you.

You don’t have to do it alone.

Now, I know that you may be thinking that you do not have time to hire on anyone full time and that’s OK. That is the great part about outsourcing, but keep in mind that if you do try and do it all yourself and it doesn’t get done, which way costs your business more money? The loss of sales is most likely far worse. Here are some easy ways to give yourself less stress with some tasks that you can delegate easily with my Business Owner’s Christmas Survival Guide: Part 1

1. Blog Posts/ Newsletter Combo: Get ahead of the game and write up your blog posts through the holiday season. Just sit down over a few days and get them done and typed up in a Word document. Gather the photos, or if you have them already, set them aside. If you don’t have time to search for photos, give your virtual assistant access to your account with some credits. They can research, download, use them and then send them to you for future use. The rest is easy. Outsource the uploading of your content and dates you want it published. They can use the same content to send out your Aweber newsletter. All you would have to do is write the little blurb at the beginning. You’ve just saved yourself a few hours of needless hassle. 

2. 12 Days of Christmas Autoresponders: Nothing takes up more time than setting up autoresponders, especially when there is 12 or more of them.  Get them written out and then delegate them.  While you are having your virtual assistant do these, give them the information for your Christmas eve and day newsletters as well. You can even toss in New Year’s if you want to get further ahead, especially if you are in health and wellness. 

3. Pinterest – Tons of people are all over Pinterest looking for items to buy for Christmas. If you are not making the most use out of this platform you are missing the boat. Have you been keeping up to date pinning your blog posts? Do you have recipes, how-to’s or DIY articles? How about a pin board with your products? If you don’t, now is the time to Get. It. Done. and fast! If they can’t see it, they won’t buy it. If your items aren’t on there, they are going to purchase from someone who does.  If you are new to Pinterest, it’s not too late to start. Outsource your pinning and get back to creating more content.

 I hope these ideas helped to set your mind at ease! In part 2 I’ll talk about some more ideas to start continue clearing off your to-do list to make time for more holiday fun!


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Heather Santo is proudly an A Real Change Certified Virtual Assistant with over 15 years of customer service experience via face-to face, telephone and internet. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting.
She now enjoys using her talents to serve her clients and help them to operate their businesses efficiently.

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