After you write a blog post, if you don’t keep the fire burning, it can die and all the effort you put into writing it could be in vain. You can truly get a lot of mileage out of your evergreen blog posts. This valuable information does not only need to be put out on social media once and then forgotten about. Keep it alive by repurposing it and getting every drop of value from that post that you can. Here are 10 ideas to get extra mileage out of an evergreen blog post that can increase your exposure and save time.
10 Ideas to Get Extra Mileage from an Evergreen Blog Post
Share, share, share! – Posting your blog up the day you post it and never doing it again is just plain silly. Twitter is a great place to keep the post alive, especially if you have a tool that cycles content like Social Oomph. All you need to do is add your old post into the mix and let it live on and continue to get eyeballs on the content.
Use on LinkedIn – Some people only use LinkedIn and valuable information shared there has a great chance of being soon. Just select to ‘Write a Post’ and then copy/paste your content, add your feature image and you’re done.
Make it a Livestream – Live steaming is HUGE right now. If you are ever struggling for something to say, verbally highlight the points inside your blog post. After you are finished, you can note where it can be found on your blog to bring in extra traffic. This strategy will work for great for Facebook Live, Periscope or wherever else you like to connect with your audience.
Make a Video – Videos that are engaging will bring you more exposure. Use the content of your blog post to create a video then upload your video to You Tube. You can now drive video traffic from social media with a video pin. You can also chop it into small segments and use it as a teaser on Instagram that leads to the full length video (now that you have a full 60 seconds you can say a lot more!)
Create Snippets – Inside all your blog posts, you have nuggets of wisdom that will really stand out. Copy and paste those items into a document and use them on social media. These are great to add to your swipe file for later use.
Create Images – All of those great nuggets that you pulled out of your post can be not only used in text form, but also in the way of graphics. Depending on your post, you could create a tip series or just make another eye-catching image for your collection.
Visual Video – Have you heard of Adobe Spark? Legend? Ripl? Like I said, video is H-O-T. Take pieces of the post and use any of these apps to create short videos to share on social media.
Send it to your List – In an ideal world, your list consumes every single solitary piece of information that you write, but in reality, you know that they miss some of them. Talk about it and send it out again to your list. If you are worried they have seen it already, spruce it up, makes some changes and send it out again for them to consume.
Free Ebook – Do you have a bunch of posts that haven’t seen the light of day? Breathe some new life into them by putting some of them into a free ebook for your list. Make any changes that are necessary to make it flow, add a great cover and away you go!
Use them to Answer Questions – Many of your blog posts should be answering questions that your ideal customers have, especially if you keep getting the same ones multiple times. Instead of writing out the answer repeatedly, refer them to your blog post. You can tell them that it is better explained there. This does 2 things: 1. Answers their questions 2. Gets them to your website.
I hope you enjoyed this list and that you really make the most out of all of your posts. Can you add to this list? I’d love to hear from you!
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients to give them a social media presence that shines through social media content and graphics.
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