Business owners have a LOT to do. Out of all of the things that can be handed off, the choice to delegate social media seems to be low on the list. Most people don’t even know how much time they are losing by doing it all themselves. I can understand the hesitation you may have fears of:
Something being posted that you would not like
Your voice not thoroughly being translated
Things just not being the same because you didn’t do it
Delegation costing entirely too much
I’m going to lay it out for you straight. Delegating social media is NOT cheap. If it is, you really need to look at the quality of what you are getting or what exactly is included. What you may not realize is how many HOURS are you spending doing it. When you multiply the number of hours by your approximate hourly rate or value or your time, what exactly are you saving? Not much, my friends, not much. There are some really good reasons to delegate social media that may get you to change your mind.
3 Reasons to Delegate Social Media
It’s time consuming! – Any way you slice it, even with all of the best tools, social can take time if you want to do it right. Here is the good news — and this is especially important to people who do not want to lose their voice — delegate parts of it and you still contribute. Finding inspirational quotes, relevant articles, catchy tips and creating graphics can really take time. You keep your voice in tact by using Live Video and posting personal content in with the content that is being created for you. Social done right can be seamless and time saving for you.
If you are clueless – Not everyone knows how to do social the right way. Some people post too infrequently (if at all). Others post all spam and ‘buy my products’ content and others post things that are not remotely relevant. If you have no idea how to do social delegate it out to someone who does. If you really do want to learn, get a strategy call to have your account reviewed so you can get some tips of which direction to go moving forward.
It gives you freedom – If you are not ahead of the game on social media, you may be clamboring at the last minute to try to put something up that may not even be a relevant post. When you delegate it out, those random postings you want to do will only enhance the content that was created for you. Even if you decide to write the main content on your own and outsource the scheduling or the graphics, you are really saving yourself some grief. Even if you get a template created and then some quotes collected you are saving time.
You don’t need to go hogwild and delegate the entire thing, but even start with parts of it and work up to full scale. You won’t believe how your stress levels drop and how much time you have to actually work on things that make you money!
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients to give them a social media presence that shines through social media content and graphics.
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