Unless you have been under a rock and devoid of internet, you have heard somewhere about Pokemon Go. Since it hit the app store less than a month ago, millions have downloaded this free game and it has taken many parts of the world by storm. Although some may scoff at Pokemon Go and think that it is childish and just for kids, there are just as many adults getting in on the fun of finding Pokemon in the real world – myself included. I have no idea what makes it so fun, but I keep coming back for more and get just as irritated as everyone else having only Weedles and stupid Pidgeys showing up, but yet we trudge on in the never ending quest to “catch ’em all”.
Pokemon Go and its impact on Business
Aside from all of the banter (haters will hate no matter what) the game has been helping people who would not otherwise interact with others and leave their house. Children in hospitals who will happily do the same activities they were grumbling about minutes before if it involves a Pokemon. Even with all of the negative press of people being irresponsible, the game has brought out a lot of good, including it being an easy way to strike up a conversation with a complete stranger. If you are catching Pokemon, you are a trainer. Your age, race, gender or any other characteristic doesn’t matter.
Now, how does Pokemon Go impact business? So glad you asked! Looking to sell your home? I’ve seen listings online that include how it is conveniently located between PokeStops (places to collect goodies) and Gyms ( where you battle) – crazy, right? Yep! Here is the listing.
Businesses that are embracing the trend are racking in the customers by making offers to trainers who show them their PokeDex (your collection of Pokemon). Some are even giving discounts if you leave a lure ( an item that lures wild Pokemon to the location for 30 minutes) at their business if they are a Pokestop. People will gravitate to the area which means more foot traffic! Many of the Pokestops are historic landmarks, although some are businesses. If a business has not been one of the chosen, it can now apply to become a stop!
Other businesses find it an annoyance and are chasing away people who come to play – stupid, I know. Events are being created for groups of adults to go bar hopping and catch Pokemon! The event in my area had thousands say they were coming, granted that doesn’t mean they all showed up, but can you imagine the traffic those businesses had that night? It would have been insane even if hundreds showed. Smart businesses that get in on the trend of Pokemon Go will reap the benefits. People have even offered to hatch your eggs (which requires real life walking) for a fee!
Who knows how long this fad will last. I don’t really see it going anywhere. Niantic — the creators of the app — likedly did not expect this level of success and have had the app crash numerous times from the traffic. They are making money hand over fist from people buying extra Pokeballs, Lures and all kinds of other goodies. No judging, but when your Pokeballs run out, you need more!
If you haven’t tried the app, it’s free. At least see what it’s about. If you are brick and mortar, this is your time to shine. Soon online marketers will find a way to benefit too. Jump now and enjoy the ride!
Have you tried Pokemon Go?
Heather Santo is a certified Virtual Administrative Consultant with over 15 years of customer service experience. She also spent time in corporate America as a Human Resources Manager performing generalist duties and specializing in recruiting. She now enjoys using her talents to serve her clients to give them a social media presence that shines through social media content and graphics.
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